Guo Jin

Social Media and the Reproduction of the Social Capital of the New Middle Class (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book examines how China's emerging middle class uses social media platforms, especially WeChat, to build and maintain social networks that enhance their status in society.

It offers an insightful analysis of how digital interactions on platforms like WeChat serve as modern social currency, providing users with advantages and reinforcing social hierarchies. This book explores the relationship between traditional cultural values and contemporary social media practices, showing how these online interactions shape the identities and social dynamics of China's new middle class. By bridging cultural contexts, the study provides applicable perspectives beyond China and offers robust theoretical frameworks alongside practical examples of social media usage.

This book is essential reading for scholars and students of media studies, sociology, and Chinese studies. It also offers valuable insights for anyone interested in understanding the role of social media in shaping social stratification in contemporary China.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 200
• Erscheinungstermin: 4. November 2025
• Englisch
• ISBN-13: 9781040453919
• Artikelnr.: 75521142

Autorenporträt

Guo Jin, Associate Professor at Beijing Institute of Graphic Communication's School of Journalism and Publication, holds a Ph.D. in advertising (Communication University of China) and a postdoctoral fellowship in sociology (Chinese Academy of Social Sciences), researching media and social stratification, media culture, and advertising creativity.

Inhaltsangabe

1 Introduction
2 Key concepts and theoretical foundation
3 WeChat Moments: social media use among the new middle class
4 WeChat groups: use of social media among the new middle class
5 Social media: the "stage" on which the social relationships of the new
middle class are reproduced
6 Media behavior: sociological behavior aimed at social capital development
7 Conclusion and discussions