Pavica Sheldon

Social Media (eBook, PDF)

Principles and Applications

• Format: PDF

Produktbeschreibung

Social Media: Principles and Applications examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Social media technologies take on many different forms, including social network sites like Facebook and Twitter, blogs, wikis, online video and photo-sharing sites (e.g., Pinterest), rating and social bookmarking sites, and video/text chatting sites (e.g., Skype). Beginning with the principles of social media, Sheldon disassembles applications of social media in a variety of settings to understand who is using social media, how they develop meaningful relationships, and how they use social media during major events. Sheldon also delves into the political, educational, commercial, and privacy issues of social media use, making this an excellent resource for communication, psychology, and social media scholars.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 142
• Erscheinungstermin: 17. Juni 2015
• Englisch
• ISBN-13: 9798765183748
• Artikelnr.: 74398705

Autorenporträt

Pavica Sheldon is assistant professor in the Department of Communication Arts, University of Alabama in Huntsville.

Inhaltsangabe

Section 1: Principles of Social Media Chapter 1: Social Media and
Traditional Interpersonal Communication Theories Chapter 2: Social Media
and Theories of Mass Communication Chapter 3: Psychology of Social Media
Section 2: Applications of Social Media Chapter 4: Social Media in Politics
Chapter 5: Social Media Privacy and Security Chapter 6: Social Media in
Education Chapter 7: Social Media and Disaster Communication Chapter 8:
Social Media and Advertising Chapter 9: Social Media Addiction