The year 2026 is poised to be a "year of reckoning". The preceding years were defined by a turbulent mix of "overly enthusiastic AI ambitions," persistent economic volatility, and deepening customer fatigue. This period of speculative investment is now colliding with a harsh reality: wary boards, investors, and buyers are demanding "proof over promises". The era of AI experimentation for its own sake is over; the era of demonstrating tangible, strategic value has begun.
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