Tom Harris

Start-up (eBook, PDF)

A Practical Guide to Starting and Running a New Business

• Format: PDF

Produktbeschreibung

Start-up is a user guide for aspiring entrepreneurs, providing expert advice and guidance on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step by step, this inspiring and highly readable book shows how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise the money to finance your venture. Case studies, practical exercises and tips in this book help to demystify the process of starting a new business, build the confidence to do it and greatly increase the chances of realising your dream.

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Produktdetails

• Verlag: Springer Berlin Heidelberg
• Seitenzahl: 165
• Erscheinungstermin: 11. Oktober 2006
• Englisch
• ISBN-13: 9783540329824
• Artikelnr.: 37363169

Autorenporträt

Before setting up his own management consultancy business, Hi Consulting, in 2002, Tom Harris was a lecturer and led an academic research group in a top ranked university department, then spun-out a medical device company which went on to win awards for product innovation. Tom's current business supports and monitors funded R&D collaborations and assists start-up and developing businesses develop, grow and export.

Inhaltsangabe

Introduction.- How Good Is Your Idea?.- How Can You Protect Your Ideas?.- What Is a Company?.- How Do You Market Your Product?.- How Do You Finance Your Business?.- How Do You Create a Financial Model?.- How Do You Write a Business Plan?.- Your Role and Your Team.- Closing Remarks.