Inge Hill

Start-Up (eBook, PDF)

A Practice Based Guide For New Venture Creation

• Format: PDF

Produktbeschreibung

Start-Up is ideal for anyone looking to start a business - whether you are a student or a professional preparing to launch your own business or social enterprise. It covers the crucial business processes you need to consider when starting a new venture, and contains inspirational and educational cases of successful start-ups by young people from across the globe, including the UK, the US, Hong Kong and Romania. Drawing on the author's extensive practical experience, this book is a unique and invaluable guide to the world of start-ups.

Key features:
. Assumes no prior knowledge and covers essential finance skills.
. Firmly based in practice with detailed advice on carrying out market and industry research.
. Features an extensive range of international case studies and examples of start-ups.

This concise and lively book is the perfect resource for students and entrepreneurs alike.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 436
• Erscheinungstermin: 11. Oktober 2015
• Englisch
• ISBN-13: 9781137425843
• Artikelnr.: 62722948

Autorenporträt

Inge Hill is a Senior Lecturer in Strategy and Entrepreneurship at Birmingham City University, UK.

Inhaltsangabe

1. Enterprise and individuals in society and economy.- 2. Personal career paths and motives to start an enterprise.- 3. Which idea is a business opportunity for you?.- 4. Scanning the environment - researching the industry.- 5. Finding or creating a market?.- 6. Operational design and set up.- 7. Business modelling that fits.- 8. Legal issues and Governance.- 9. Where is the money?.- 10. Show me the money Financial planning and pricing.- 11. Opportunity modelling.- 12. Business planning and Start-up - launch.- 13. Marketing planning and implementation.- 14. Public Relations and sales.- 15. Getting up and running.- 16. Just started - risky?.