The focus of the book is that the purpose of statistics is to organize a useful argument from quantitative evidence, using a form of principled rhetoric. Five criteria, described by the acronym MAGIC (magnitude, articulation, generality, interestingness, and credibility) are proposed as crucial features of a persuasive, principled argument. Statistical methods are discussed, but with minimum use of formulas and heavy data sets. The ideas throughout the book revolve around elementary probability theory, t-tests, and simple issues of research design. Many examples are included to explain the connection of statistics to substantive claims about real phenomena.
This remarkably engaging read is filled with fascinating real-life (and real research) examples rather than simply recipes for analysis. Abelson's insights generate true interest for beginning graduate students and seasoned researchers alike, and will be invaluable to students, scholars, researchers, and practitioners who use statistics within their research.
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"The book itself is the best demonstration of the validity of Abelson's thesis. It proves that statistical issues can be addressed in an articulate, interesting, entertaining and persuasive way." - British Journal of Mathematical & Statistical Psychology
"Abelson has, in brief, produced a thought-provoking synthesis of the woes and promises of much modern sychological statistics." - British Journal of Psychology
"The book itself is the best demonstration of the validity of Abelson's thesis. It proves that statistical issues can be addressed in an articulate, interesting, entertaining and persuasive way." - British Journal of Mathematical & Statistical Psychology
"Abelson has, in brief, produced a thought-provoking synthesis of the woes and promises of much modern sychological statistics." - British Journal of Psychology








