Whilst this book presents a detailed and comprehensive analysis of the psychological research into the individual use of stereotypes, it also presents this research within its ideological and historical context, revealing the important sociocultural factors in what we mean by 'stereotypes'. From the politics of representation and inter-group power relations, alongside individual social cognitive issues, the book provides a comprehensive and cross-disciplinary account of stereotypes and stereotyping.
Featuring a wealth of real-world examples, it will be essential reading for all students and researchers of stereotypes.
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'Perry Hinton has written a superb book on stereotypes. He begins his analysis by placing the concept of stereotype in its historical and intellectual context. His review of psychological research on stereotyping is thorough yet engaging. The book captures both the simplicity of stereotypes as mere concepts about groups of people and the complexity of their embedding in social structures and ideologies. Hinton's book communicates so well that undergraduate students could read it with understanding. Yet, the subtlety and depth of the book's argumentation makes it also appropriate fare for social scientists who are curious about why stereotypes exist and how they affect social life.' - Professor Alice Eagly, Northwestern University, USA