Tommaso Buganza, Paola Bellis, Silvia Magnanini, Joseph Press, Abraham Shani (Rami) B., Daniel Trabucchi, Roberto Verganti, Federico Paolo Zasa

Storymaking and Organizational Transformation (eBook, ePUB)

How the Co-creation of Narratives Engages People for Innovation and Transformation

• Format: ePub

Produktbeschreibung

This book explores and discusses how employees can be engaged digitally to assist innovation initiatives and lead to organizational transformation.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 134
• Erscheinungstermin: 2. September 2022
• Englisch
• ISBN-13: 9781000783070
• Artikelnr.: 65442894

Autorenporträt

Tommaso Buganza, Joseph Press, Daniel Trabucchi, Roberto Verganti, Federico Paolo Zasa

Inhaltsangabe

1. Introduction; 2. The Role of Stories in Management; 3. The Research Approach; 4. The Transformation Stories; 5. Insights from the research; 6. Conclusions; What Is IDeaLs?

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1. Introduction
2. The Role of Stories in Management
3. The Research Approach
4. The Transformation Stories
5. Insights from the research
6. Conclusions
What Is IDeaLs?