Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff

Storytelling Across Worlds (eBook, PDF)

Transmedia for Creatives and Producers

• Format: PDF

Produktbeschreibung

Don't restrict your creative property to one media channel. Make the essential leap to transmedia!

From film to television to games and beyond, Storytelling Across Worlds gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today's audience for its favorite creative property.

This, the first primer in the field for both producers and writers, teaches you how to:

* Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives

* Create writing and production bibles for transmedia property

* Monetize your stories across separate media channels

* Manage transmedia brands, marketing, and rights

* Work effectively with writers and producers in different areas of production

* Engage audiences with transmedia storytelling

Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure-to-be enduring topic in modern media.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 400
• Erscheinungstermin: 30. Januar 2015
• Englisch
• ISBN-13: 9781136071423
• Artikelnr.: 42206518

Autorenporträt

Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff

Inhaltsangabe

Preface
Part 1 One Story
Chapter 1 Understanding Transmedia Storytelling
Chapter 2 Worldbuilding and Key Story
Chapter 3 Storytelling and Narrative Continuity
Part 2 Many Media
Chapter 4 Motion Pictures and Visual Storytelling
Chapter 5 Television and Serialized Storytelling
Chapter 6 Video Games and Interactive Storytelling
Chapter 7 Other Forms of Storytelling
Chapter 8 Choosing Properties and Forms
Part 3 Managing the Story
Chapter 9 Managing the Transmedia Property
Chapter 10 The Transmedia Intellectual Property Bible
Part 4 End Matters
Chapter 11 Wrap Up
APPENDIX A Motion Picture Platform Bible
APPENDIX B Television Platform Bible
APPENDIX C Video Game Platform Bible
APPENDIX D Platform Bibles for Other Forms of Storytelling
APPENDIX E Sample Trademark Licensing Agreement
APPENDIX F - The Producer's Guild of America Code of Credits Definition of Transmedia Producer
APPENDIX G - Suggested Readings