A logical approach is offered, taking the reader through the analysis journey, from preparing to analyse a case study to conducting the analysis and maximising the impact going forwards. A comprehensive analysis task is incorporated, which asks the reader to reflect on a range of case data, understand the choices of analytical positioning and tool selection, and develop an analysis based on this positioning. Further pedagogical features include:
- Reflective practice exercises at the end of chapters, allowing the student to self-identify areas of strength and weakness as they develop through the process.
- Worked examples based on cases reproduced in the book, allowing the student to follow the analytical process that the author went through in different analysis modes.
- Quotes and analysis insights from former students who have previously conducted a strategic business case analysis, aiding reflective practice.
As case study analysis continues as a core component of teaching across business schools, this unique text will help to build key skills in advanced undergraduate, postgraduate, MBA, and executive education students conducting strategic business case analysis. Support material includes PowerPoint slides as well as video content.
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'This book provides a timely and highly useful companion for executive students grappling with the challenge of analysing complex case data on their postgraduate programmes. Chris Williams has extensive experience in lecturing our students at all levels of business education, and he clearly stands out in case-based teaching. Great that his experience and method are now available to everyone by this publication. I would highly recommend engaging with this book before and during a significant case analysis module.' Professor Mark van der Veen, Director of the Amsterdam Graduate School of Business, Faculty of Economics and Business, University of Amsterdam
'This book fills a massive gap in the business and management literature, providing excellent guidance on how to analyse cases that will benefit students, academics and consultants. Cases form a key part of education in business and management; yet there has not been, until now, a book that clearly sets out the various ways that exist to analyse and then create career impact from them. Readers of this book will benefit greatly, improving their abilities to strategize and analyse complex situations with uncertain outcomes.' Professor Matthew Allen, Head of the EPIB Department, Professor of International Business, Manchester Metropolitan University Business School
'In this lucid, insight-packed work, Williams uses decades of hard-won experience to show readers how to develop an analysis of strategic case studies. Well-designed case analysis is a foundation of how we understand the role of business in our social world, making this book an absolutely essential guide for every business and management scholar and student today.' Professor Jason Miklian, Professor in Business and Peacebuilding, Centre for Development and the Environment, University of Oslo