James Mahoney

Strategic Communication and the 2022 Australian Federal Election Campaign (eBook, PDF)

A Brutal Business

• Format: PDF

Produktbeschreibung

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations, and communication studies.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 182
• Erscheinungstermin: 13. Oktober 2023
• Englisch
• ISBN-13: 9781000983869
• Artikelnr.: 68560061

Autorenporträt

James Mahoney is Adjunct Professor in Professional Communication, News and Media Research Centre at the University of Canberra, Australia. His research interests are strategic communication planning and issues management.

Inhaltsangabe

1. A short drive to Yarralumla 2. A strategic approach 3. Behind the swing
to independents 4. The key players 5. Campaigning on issues 6. The pressure
points: polls and marginal electorates 7. The news media, frames, and
debates 8. The 2022 election result Case study: Defying maths in the ACT 9.
Will they ever learn?