Fevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Koseoglu

Strategic Management for Hospitality and Tourism (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include:

• A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.
• New features to aid understanding of the application of theory, and spur critical thinking and decision making.
• New international case studies with reflective questions throughout the book from both SME's and large-scale businesses.
• Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.

Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 356
• Erscheinungstermin: 30. Oktober 2019
• Englisch
• ISBN-13: 9781351188494
• Artikelnr.: 58015875

Autorenporträt

Fevzi Okumus is the CFHLA Preeminent Chair Professor within the Hospitality Services Department at the University of Central Florida's Rosen College of Hospitality Management.

Levent Altinay is Professor of Strategy and Entrepreneurship at Oxford Brookes Business School and the Editor-in-Chief of the Service Industries Journal.

Prakash Chathoth is a Professor at the Department of Marketing and Information Systems, School of Business Administration, American University of Sharjah, United Arab Emirates.

Mehmet Ali Koseoglu is an Assistant Professor of Hospitality Management at the Hong Kong Polytechnic University.

Inhaltsangabe

Part 1: Introduction to Strategy. 1 Introduction to Strategic Management. 2
Strategic Management in Hospitality and Tourism. 3 Business Ethics and
Social Responsibility. Part 2: Strategy Context. 4 The Hospitality and
Tourism Industry Context. 5 The Organisational Context. 6 Financial
Analysis of a Hospitality and Tourism Organization. Part 3: Strategy
Content. 7 Business-Level Strategies. 8 Corporate-Level Strategies. 9
Network-level Strategies. Part 4: The Strategy Process. 10 Strategy
Formation: Strategy Formulation and Implementation. 11 Strategy
Implementation and Change. 12 Leadership in Hospitality and Tourism. Part
5: Synthesis. 13 Conclusions: Relating Content, Context, and Process. Part
6: Case Studies. Case Study 1: Ocean Park Hong Kong. Case Study 2: SeaWorld
Parks and Entertainment: From Social Crisis to Reimagined Success. Case
Study 3: Din Tai Fung Restaurant Chain's Recipe for Success: Challenges and
Opportunities Ahead. Case Study 4: Six Flags: A Familiar Brand Takes on a
New Generation. Case Study 5: Marriott Acquiring Starwood: Challenges and
Opportunities Ahead. Case Study 6: Mr. Harris Rosen's Views on
Entrepreneurship, Leadership and Corporate Social Responsibility: Insights
and Implications for Hospitality and Tourism Education. Case Study 6
Supplement: Mr. Harris Rosen's Recognitions and Philanthropic Activities
from 2009-2019. Case Study 7: What You Can Learn from Service that Makes
You Smile