David Walters, Mark Rainbird

Strategic Operations Management (eBook, PDF)

A Value Chain Approach

• Format: PDF

Produktbeschreibung

The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters applies the framework to strategic decision making in the field of operations management.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 440
• Erscheinungstermin: 16. September 2017
• Englisch
• ISBN-13: 9780230206779
• Artikelnr.: 54255923

Autorenporträt

DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.

Inhaltsangabe

Foreword.- Introduction.- New Economy: New Business Models: New Approaches.- The Consumer as the Principal Driver of Value.- Value in the Context of the Firm.- Practical Issues and Applications.- Perspectives on Resource Allocation in the New Economy.- Supply Chain and the Demand Chain.- Demand Chain + Supply Chain = Value Chain. The Principles and Logic Underlying Value Chain Structures & Participation.- The Value Chain: An Industry Perspective.- The Firm's Value Chain.- Performance Planning and Control.- Value Chain Applications.- Industry Value Drivers.- Index.