Brian C. Martin, Glenn A. Yap

Strategic Planning in Healthcare (eBook, ePUB)

An Introduction for Health Professionals

• Format: ePub

Produktbeschreibung

A "Soup to Nuts" Approach for Understanding and Applying Strategic Planning in the Healthcare Sector!

This practical text introduces future health professionals to strategic planning across diverse settings, from large hospital systems to small clinics. Grounded in solid theory, it equips students with tools to assess environments, set strategic goals, and create actionable plans. Updated content aligns marketing, budgeting, and strategic goals to show their interconnected roles. Real-world examples and interactive resources ensure students develop confident, effective planning skills.

What's New:

• New chapter: This edition includes new content on Systems Thinking
• Expanded Coverage of Situational Analysis: Now split into External and Internal chapters to provide more detail and examples
• New Strategic Plans: Two completely new sample strategic plans replace the previous edition examples
• Comprehensive Case Studies: New case studies and associated discussion questions in each chapter

Key Features:

• Provides a detailed strategic planning framework with a healthcare focus
• Helps build skills for assessments, goal setting, and actionable plans
• Interactive fictional hospital case study, worksheets, and discussion questions
• Authored by leading experts and educators in healthcare strategy
• Instructor Resources include an Instructor's Manual, PowerPoint slides, a Test Bank, and more

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Produktdetails

• Verlag: University of California Press
• Seitenzahl: 279
• Erscheinungstermin: 15. Januar 2026
• Englisch
• ISBN-13: 9780826183163
• Artikelnr.: 76008574

Autorenporträt

Brian C. Martin, PhD, MBA, Professor; Associate Dean, Academic Affairs, Joint School of Health (JSPH), Old Dominion University, Norfolk, VA

Inhaltsangabe

Chapter 1. Planning: What is it and Why is it Important?
Chapter 2. The Strategic Planning Process
Chapter 3. Organizational Purpose
Chapter 4. Systems Thinking
Chapter 5. Situational Analysis: Internal Assessment
Chapter 6. Situational Analysis: External Assessment
Chapter 7. Objectives
Chapter 8. Strategies and Operational Plans
Chapter 9. Implementation, Evaluation, and Control
Chapter 10. Strategic Plan Examples