Strategy and Communication for Innovation (eBook, PDF)

Integrative Perspectives on Innovation in the Digital Economy
Redaktion: Pfeffermann, Nicole; Gould, Julie

• Format: PDF

Produktbeschreibung

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

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Produktdetails

• Verlag: Springer International Publishing
• Seitenzahl: 424
• Erscheinungstermin: 6. März 2017
• Englisch
• ISBN-13: 9783319495422
• Artikelnr.: 53033420

Inhaltsangabe

Part I - Strategic Perspectives on Innovation.- Part II - Communicative Perspectives on Innovation.- Part III - Integrated Perspectives on Innovation.- Part IV - Case Examples.