The book provides a fresh and innovative view of strategy and finance. It discusses the concept of strategy extensively, examining its history, application, and importance in modern business. It also explores how strategy has evolved and how it can be adapted to better serve companies in a rapidly changing business landscape. The book emphasizes the role of finance in corporate strategy, suggesting that it is a crucial element in achieving sustainable business success, and explores how financial tools and concepts can be integrated with strategic planning to drive growth and value creation. Further, it investigates how strategic and financial planning can be used to manage business risks effectively. Readers are given useful insights via the inclusion of case studies from numerous industries, including corporations, banks, and wealth and asset managers; these real-world examples serve to close the gap between theory and practice.
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