Kazuki Nishiguchi

Succeed Through Customer Knowledge (eBook, ePUB)

A Guide to Practical Customer-Originated Marketing

• Format: ePub

Produktbeschreibung

"Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category.

In this book he provides extensive insights into viable marketing frameworks and guidelines that enable you to gain a deep cognizance of your customer base and develop tailor made marketing solutions to maximize on the knowledge gained.

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Produktdetails

• Verlag: One Peace Books
• Seitenzahl: 296
• Erscheinungstermin: 12. April 2025
• Englisch
• ISBN-13: 9781642731583
• Artikelnr.: 73869659

Autorenporträt

CEO of Strategy Partners and co-founder of M-Force (Management consultant and active investor) 1990 - P&G, Japan, Brand Manager / Marketing Director. 2006 - ROHTO Pharmaceutical, Executive Officer / General Manager of Marketing Division. 2015 - L'Occitane, Japan, CEO. 2016 - Contributed to L'Occitane group's most profitable year. Later became an External Director and Strategic Advisor. 2017 - SmartNews, Senior Vice President of Marketing Japan and USA. Later became a marketing strategy advisor.