Successfully Doing Business/Marketing In Eastern Europe (eBook, ePUB)

Redaktion: Kirpalani, V H; Kaynak, Erdener; Garbarski, Lechoslaw

• Format: ePub

Produktbeschreibung

Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.

These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 244
• Erscheinungstermin: 6. Dezember 2012
• Englisch
• ISBN-13: 9781135696306
• Artikelnr.: 38403685

Autorenporträt

V H Kirpalani, Lechoslaw Garbarski, Erdener Kaynak

Inhaltsangabe

About the Editors. Contributors. Acknowledgments. Foreword. Preface. 1.
Central Eastern Europe, Russia and the Ukraine: Economic and Socio
Demographic -V.H. Manek Kirpalani. 2. Regional Economic and Marketing
Structure-V.H. Manek Kirpalani. 3. Consumer Behavior -L. Garbarski. 4.
Industrial Policy -A. Nowak and V.H. Manek Kirpalani. 5. Marketing
Evolution in Transition Economies - R. Glowacki and G.Karasiewicz. 6.
Education Evolution: The Case of Leon Kozminski Academy of Entrepreneurship
and Management - L.Garbarski. 7. Product Cases from Eastern Europe-V.H.
Manek Kirpalani and Leon Kozminski Academy of Entrepreneurship and
Management. 8. The Stockmann Department Store Penetration of Russia - H.
Seristo. 9. NK Cables Invades Eastern Europe-Peter Gabrielsson and Mika
Gabrielsson. 10. Shadow Economy: The Hungarian Case-Istvan Molnar and Pal
Belyo. Notes. Index