Art Weinstein, D. Hank Ellison

Superior Customer Value (eBook, ePUB)

Strategies for Winning and Retaining Customers, Third Edition

• Format: ePub

Produktbeschreibung

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers ¿ this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 320
• Erscheinungstermin: 24. Februar 2012
• Englisch
• ISBN-13: 9781439898406
• Artikelnr.: 54255234

Autorenporträt

Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.

Inhaltsangabe

Part I Customer Value Mindset Chapter 1. Customers Want Exceptional Value
Now! Chapter 2. Be Customer-Centric Chapter 3. Business Models and Value
Propositions Part II Customer Value Strategies Chapter 4. Segmentation and
Customer Value Chapter 5. Service Excellence Chapter 6. Quality, Price and
Image Chapter 7. Building Rock-Solid Customer Relationships Part III
Customer Value Measurement Chapter 8. Customer Value Metrics Chapter 9.
Customer Loyalty and Retention