This book provides practical guidance and directly applicable knowledge for data scientists and analysts who want to integrate unstructured text data into their modeling pipelines. Learn how to use text data for both regression and classification tasks, and how to apply more straightforward algorithms like regularized regression or support vector machines as well as deep learning approaches. Natural language must be dramatically transformed to be ready for computation, so we explore typical text preprocessing and feature engineering steps like tokenization and word embeddings from the ground up. These steps influence model results in ways we can measure, both in terms of model metrics and other tangible consequences such as how fair or appropriate model results are.
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