Roger Sapsford

Survey Research (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples.

Thoroughly revised and updated, it presents:

- concise and analytic coverage of multivariate analysis techniques

- a brand new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality

- an up-to-date account of using materials on the internet

- addition of concise introductions and summaries to all chapters

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Produktdetails

• Verlag: SAGE Publications
• Seitenzahl: 296
• Erscheinungstermin: 5. Mai 2014
• Englisch
• ISBN-13: 9781446237335
• Artikelnr.: 40862412

Autorenporträt

Roger Sapsford is Reader in Social Research at the University of Teesside.

Inhaltsangabe

PART ONE: INTRODUCTION
What Is Survey Research?
What¿s the Problem?
Developing Ideas
PART TWO: THE SIZE OF THE PROBLEM
The Theory of Sampling
Making Do
Sampling in the Real World
PART THREE: OPINIONS AND FACTS
Measurement
Principles
Putting It into Practice
Complex Concepts
What Does It All Mean?
PART FOUR: EXPLORING DATA
Keeping It Simple
Tabular Analysis
Relationships and Differences
Constructing Scales
PART FIVE: FINISHING UP
Did You Need To Do Your Own Survey?
Reporting the Results