Surviving the Grey is a practical guide based on a case study of Xenacasino24.gr for navigating the ethical and competitive challenges of the iGaming industry. Drawing on real operational experience, the book explains how licensing choices, SEO tactics, affiliate marketing, payment processing, responsible gambling measures, and regulatory pressures shape long-term success. It exposes the grey areas where operators often get trapped and shows how ethical practices can become a strategic advantage in a rapidly evolving market. Clear, direct, and based on insider knowledge, it's an essential read for anyone building or scaling an iGaming business.
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