Bill Vlasic, Bradley A. Stertz

Taken for a Ride (eBook, ePUB)

How Daimler-Benz Drove Off with Chrysler

• Format: ePub

Produktbeschreibung

In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride follows the twists and turns on the road to DaimlerChrysler and is a cautionary tale of the risks and rewards of going global.

"A book in the manner of Barbarians at the Gate-a spellbinding tale, juicy gossip and all, of how business is really done among the world's top companies...full of fresh facts and insights on one of the most heavily covered business stories of the 1990s...it is as fun to read as it is informative."

-New York Times Book Review

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Produktdetails

• Verlag: HarperCollins e-books
• Seitenzahl: 434
• Erscheinungstermin: 17. Januar 2024
• Englisch
• ISBN-13: 9780061877803
• Artikelnr.: 37985146

Autorenporträt

Bill Vlasic is a reporter for the Detroit News and a former Business Week correspondent. He lives in Birmingham, Michigan, with his wife and three children. Bradley A. Stertz is an assistant editor of the Detroit News and a former reporter with the Wall Street Journal. He lives in Grosse Pointe, Michigan, with his wife and two children.

Rezensionen

Die größte Fusion unter Gleichen
Taken for a Ride
In Taken for a Ride blicken die Autoren hinter die Kulissen der in der Automobilindustrie einmaligen Fusion. Spannend und anschaulich erzählen sie das Auf und Ab auf dem Weg zum globalen Unternehmen DaimlerChrysler. Mit detailliertem Hintergrundinformationen und Insiderwissen enthüllen sie die Schwierigkeiten und Probleme diesen Zusammenschlusses.
Computer@Produktion 1-2/2001, S. 64"Vlasic and Stertz a riveting tale about gentlemen at play in the decidedly ungentlemanly game of high-stakes, international boardroom piracy. A supercharged, 200-mph read all the way." - Brock Yates, Outlaw Machine
"This is a clear-eyed expose of how the car business works-with a narrative that speeds you through the intrigue with all the velocity of a Dodge Viper. It plunks you right on the filing cabinets as the motor titans clash."- Robert Lacey,
"Taken for a Ride is without a doubt entertaining, readable and strong journalism." - Financial Times