Jessica Gillingham

Tech-Enabled Hospitality (eBook, ePUB)

Strategies to Elevate Guest Experience and Operational Efficiency

• Format: ePub

Produktbeschreibung

Looking to bridge the technology gap and transform your hospitality operations while preserving personal service?

Tech-enabled Hospitality is a practical guide for mid-career hospitality professionals eager to develop strategies that optimize both operational efficiency and guest experience. Written by the founder of Abode Worldwide, Jessican Gillingham, this book offers proven models and actionable tools to help you implement technology solutions tailored to your business needs, driving profitability without sacrificing the human touch.

You'll learn how to:
- Apply technology strategically to address business pain points and enhance operations
- Develop frameworks for integrating AI, IoT and virtual concierge services
- Optimize revenue management, guest communications and payment processing
- Balance digital innovation and sustainability with personalized service to create memorable guest experiences

Packed with practical applications and real-world examples and expert interviews with Stripe, SiteMinder and Rocco Forte, this book equips you to lead your hospitality business confidently into a tech-enabled future.

Themes include: Hospitality technology, operational efficiency, guest experience, AI in hospitality, revenue management, personalized service, career development

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 280
• Erscheinungstermin: 3. August 2025
• Englisch
• ISBN-13: 9781398620353
• Artikelnr.: 75122933

Autorenporträt

Jessica Gillingham is the Founder and CEO of Abode Worldwide, a global public relations agency that partners with technology brands and enterprise operators across hospitality and lodging to transform the industry for the future. She is a regular speaker, author, podcast host, non-exec and advisor - writing and speaking regularly on the topics of hospitality, technology and change. Jessica Gillingham is based in Bath, UK.

Inhaltsangabe

Section
ONE: Strategy and purpose; Chapter
Assignment 1: Coming up with a winning idea for your business plan; Chapter
Assignment 2: Strategy
the big picture; Chapter
Assignment 3: You and your team; Section
TWO: Market research; Chapter
Assignment 4: Researching customers; Chapter
Assignment 5: Researching competitors; Chapter
Assignment 6: A plan for market research; Section
THREE: Competitive marketing strategies; Chapter
Assignment 7: Products and/or services; Chapter
Assignment 8: Pricing; Chapter
Assignment 9: Advertising and promotion; Chapter
Assignment 10: Place and distribution; Chapter
Assignment 11: People, process and physical environment; Chapter
Assignment 12: Competing online; Section
FOUR: Operations; Chapter
Assignment 13: The selling methods plan; Chapter
Assignment 14: Making, outsourcing and supplies; Chapter
Assignment 15: Legal and regulatory factors; Section
FIVE: Reviewing financing requirements and options; Chapter
Assignment 16: The sales forecast; Chapter
Assignment 17: Cash
flow projections; Chapter
Assignment 18: The profit and loss account; Chapter
Assignment 19: The balance sheet; Chapter
Assignment 20: Break
even analysis; Chapter
Assignment 21: Estimating financing requirements; Chapter
Assignment 22: Stress testing your business projections; Section
SIX: Business controls; Chapter
Assignment 23: Financial controls; Chapter
Assignment 24: Sales and marketing controls; Chapter
Assignment 25: Other business controls; Section
SEVEN: Writing up and presenting your business plan; Chapter
Assignment 26: Writing up and presenting your business plan;