Technopocene (eBook, PDF)

• Format: PDF

Produktbeschreibung

This ebook looks at how technology is transforming people, products and brands and it also features an additional paper contributed by the Journal's Senior Advisory Board as a part of the celebration for the 25 years of the Journal. The lead paper is from Roderick Brodie and Maureen Benson-Rea, and uses a systematic literature review and an illustrative case study, and offers a new conceptualization of the process of Country of Origin (COO) branding. This is followed by seven papers on the theme of the special issue.

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Produktdetails

• Verlag: Emerald Group Publishing Limited
• Seitenzahl: 80
• Erscheinungstermin: 10. August 2016
• Englisch
• ISBN-13: 9781786357229
• Artikelnr.: 52862654