Jon-Stephen Stansel

The 10 Principles of Effective Social Media Marketing (eBook, ePUB)

Strategies to Guarantee Impact

• Format: ePub

Produktbeschreibung

Want to know the essentials for creating social media posts that always make an impact?

The 10 Principles of Effective Social Media Marketing is your clear, practical guide to mastering the fundamentals that work on any platform, in any trend cycle. Written by social media expert Jon-Stephen Stansel, it shows you how to build confidence, sharpen your skills, and create posts that connect with your audience every time.

Packed with real-world examples from brands like HBO, Xbox, and Beyond Meat, each chapter focuses on one principle you can apply right away-whether you're new to social media or stepping into your first leadership role. You will learn how to:
- Understand your tone of voice and use it consistently
- Create accessible, inclusive content that reaches more people
- Build and manage a social media team that works well together
- Respond with confidence during a social media crisis

With straightforward tips and timeless principles, The 10 Principles of Effective Social Media Marketing gives you the know-how to create posts that deliver results no matter what changes in the fast-moving social media world.

Themes include: social media essentials, tone of voice, accessibility, teamwork, crisis management

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 240
• Erscheinungstermin: 3. September 2025
• Englisch
• ISBN-13: 9781398621459
• Artikelnr.: 75280312

Autorenporträt

Jon-Stephen Stansel is Founder of Saturn 9 Media, a Social Media Management and Strategy Consultancy. Based in Bentonville, Arkansas, he has over 10 years' experience running social accounts for Texas State University, the Texas Department of Transportation as well as Amazon Prime animated series such as The Lord of The Rings: The Rings of Power and Avatar: The Way of Water. He has presented at conferences such as HighEdWeb, CASE and CUPRAP. He has delivered webinars for Hootsuite, Semrush and Slate Teams and has appeared on podcasts such as Agents of Change, Talking Tactics and PR360.

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Build a strong team
effective social media marketing is a team effort; Chapter
02: Develop a consistent voice
effective social media marketing is consistent in voice; Chapter
03: Managing a crisis
effective social media marketing is a beacon in a crisis; Chapter
04: Be human, speak to humans
effective social media marketing is human
centered; Chapter
05: Create accessible content
effective social media marketing is accessible; Chapter
06: You need a budget
effective social media marketing is worth paying for; Chapter
07: Be honest and ethical
effective social media marketing is honest; Chapter
08: Timing is everything
effective social media marketing is timely; Chapter
09: Focus on the audience
effective social media marketing is audience
focused; Chapter
10: Deliver education or entertainment
effective social media marketing is educational or entertaining; Chapter
11: Conclusion
the 11th principle;