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Most leadership books focus on the top 10 percent, the superstars, the high potentials, and the rising stars chasing elite performance. The 90% Advantage: How to Elevate Good People Into Great Performers turns the spotlight where it truly belongs: on the everyday employees who show up, contribute, and make your organization work.
Coach Randy Nathan, executive coach, speaker, and author, brings his unique blend of social work, sports leadership, and corporate coaching to reveal the untapped potential of the 90 percent. Using stories, humor, and practical strategies, he shows why focusing on
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Produktbeschreibung
Most leadership books focus on the top 10 percent, the superstars, the high potentials, and the rising stars chasing elite performance. The 90% Advantage: How to Elevate Good People Into Great Performers turns the spotlight where it truly belongs: on the everyday employees who show up, contribute, and make your organization work.

Coach Randy Nathan, executive coach, speaker, and author, brings his unique blend of social work, sports leadership, and corporate coaching to reveal the untapped potential of the 90 percent. Using stories, humor, and practical strategies, he shows why focusing on the steady and reliable majority is the real key to winning in business.

This book introduces leaders to three essential advantages that transform good employees into great performers:

  1. Cultivating the Right Mindset - Learn to see the hidden value in everyday contributors and shift leadership perspective from scarcity to abundance.
  2. Building Relationships - Discover how coaching, recognition, and meaningful connection fuel loyalty, innovation, and engagement.
  3. Strengthening Resiliency - Equip teams to adapt, recover, and thrive when challenges and setbacks inevitably hit.


By mastering these three advantages, leaders create an environment where people feel valued, motivated, and ready to give their best. Not because they are chasing the spotlight, but because their contributions matter.

With actionable tools, real-world examples, and a refreshing people-first approach, The 90% Advantage is a powerful resource for managers, executives, and business leaders who want to unlock the full potential of their teams. It is a reminder that greatness does not come only from the top 10 percent. True growth and long-term success come from elevating the 90 percent, the very people who make everything else possible.


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Autorenporträt
Randy Nathan, widely known as Coach Randy, is an executive coach, keynote speaker, college professor, and author who helps organizations unlock the untapped potential of their people. With a unique background that blends social work, sports leadership, and corporate coaching, he brings a fresh, people-first perspective to leadership development.For more than two decades, Randy has coached executives, managers, educators, and athletes to elevate performance, build stronger relationships, and strengthen resiliency. His work has been featured in schools, universities, corporations, and national conferences, where he is recognized for his engaging style, humor, and practical strategies that inspire lasting change.As the author of multiple books, including The 90% Advantage, Randy continues to champion the idea that true organizational success is not driven only by top performers but by the 90 percent of employees whose everyday contributions make everything else possible.When he is not speaking or coaching, Randy can be found cheering at his kids' sporting events, umpiring softball, writing about leadership, or reminding audiences everywhere that small wins create big victories.