Adella Pasos

The Account Based Marketing Strategy: Why Targeting Everyone is Costing You Everything (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The Account Based Marketing Strategy: Why Targeting Everyone is Costing You Everything Stop Casting Wide Nets. Start Landing Real Deals.

Still trying to hit revenue goals by blasting generic campaigns to massive lists? That's not marketing-that's wishful thinking.

In today's B2B world, focus wins.

The Account Based Marketing Strategy is your roadmap to building precision-targeted campaigns that drive real pipeline from your most valuable accounts. Whether you're a startup marketer, an enterprise ABM lead, or a sales leader tired of cold outreach flops-this book shows you how to align marketing and sales around revenue, not vanity metrics.

Inside, you'll learn:

• Why broad lead generation is draining your budget and stalling growth
• How to identify high-value accounts that are actually ready to buy
• Battle-tested frameworks for 1:1, 1:few, and 1:many ABM execution
• How to build hyper-personalized plays across channels (without burning out your team)
• Tips for aligning sales and marketing with shared data, goals, and accountability
• Metrics that matter: how to prove influence, acceleration, and true ROI to leadership

Whether you're building your first ABM pilot or scaling a mature motion across thousands of accounts, this book gives you the playbook to do it right-and win faster.

Click 'Buy Now' to stop wasting spend-and start closing deals that actually move the needle.

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Produktdetails

• Verlag: Adella Pasos
• Erscheinungstermin: 16. Juli 2025
• Englisch
• ISBN-13: 9798231602469
• Artikelnr.: 74931732

Autorenporträt

This Entrepreneur and Marketing Expert, has shared her passion for growing brands from the ground up. She's worked with Entrepreneurs,Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events. She hosts the What's Your Game Plan Show that features Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!

Learn more : www.AdellaPasos.com