Erik Du Plessis

The Advertised Mind (eBook, ePUB)

Groundbreaking Insights into How Our Brains Respond to Advertising

• Format: ePub

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 256
• Erscheinungstermin: 3. Mai 2005
• Englisch
• ISBN-13: 9780749445782
• Artikelnr.: 75377404

Autorenporträt

Erik du Plessis is President of the Johannesburg-based research agency, Impact Information. Impact is now part of the Millward Brown Group, one of the world's top 10 market research companies (owned by WPP) with 65 offices in 39 countries.

Inhaltsangabe

How advertisements work
Psychologists' models of learning and memory
Learning and emotion
Advertising, learning and memory
What ad-liking means
Recognition, recall and persuasion
Advertisement memories and brand linkage
Exposing the consumer to the advertising
The mental world of brands and the objective of advertising.