This book provides a comprehensive analysis of the crucial events and key developments which have shaped, and will continue to impact on the dynamics of, the airline industry. Special attention is paid to the key challenges faced by the airlines such as continued liberalisation and 'open skies', the impacts of global alliances, new low-cost and no-frills carriers, on-line selling and distribution, privatization and the impact of disasters. Rigas Doganis examines the future prospectsfor the industry and assesses alternative policies which could help the sector adapt to the changing market place.
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