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"Dobelli examines our most common decision-making failings with engaging eloquence and describes how to counter them with instructive good sense." - Robert Cialdini, author of Influence
"...a serious examination of the faulty reasoning that leads to repeated mistakes by individuals, businesses, and nations...In this fascinating book, Dobelli does not offer a recipe for happiness but a well-considered treatise on avoiding 'self-induced unhappiness.'" - Booklist (starred review)
"...easy-going prose...what [Dobelli] does is pinpoint exactly the assumptions, bias and illusions that shape our thinking and decision-making processes in both business and personal relationships that can cost us dearly as individuals and as a society." - Financial Times








