Ronald C. McCurdy, Richard E. Goodstein, Eric J. Lapin

The Artist Entrepreneur (eBook, PDF)

Finding Success in a New Arts Economy

• Format: PDF

Produktbeschreibung

The twenty-first-century art world offers performers and professionals an unrivaled variety of opportunities, but also requires a never-before-seen investment in skills beyond artistic talent. Today's artists must build sustainable success in this new arts economy through collaborative big-idea thinking that celebrates a continual engagement in creative process. Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to step into the new arts landscape and build their own careers. Along the way, the book demystifies essential business skills from self-promotion, branding, touring, and intellectual property exploitation to contracts, revenue sources, and bookkeeping. Addressing students from across the artistic spectrum, this book offers practical exercises to develop individual skills while empowering a new generation of artist entrepreneurs with the promise of a new arts economy.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 186
• Erscheinungstermin: 25. November 2019
• Englisch
• ISBN-13: 9798881879655
• Artikelnr.: 74850513

Autorenporträt

Ronald C. McCurdyis professor of music in the Thornton School of Music at the University of Southern California (USC), where he served as chair of the jazz department for six years (2002-2008).

Inhaltsangabe

Introduction
Chapter 1: A Model for Success
Chapter 2: What's the Story? - Finding Your Soul
Chapter 3: Finding Your Creative Space
Chapter 4: It's Not About The Money, Yet!
Chapter 5: Choosing and Building Your Team
Chapter 6: The Emerging Artist and Self-Management
Chapter 7: Minding Your Own Business
Chapter 8: Arts Leadership
Chapter 9: Marketing and the Use of Social Media
Chapter 10: We Got the Gig! Now What?
Chapter 11: Funding Your Project
Afterward
References
Appendix- Technical Rider Example 1 (Music)
Appendix- Technical Rider Example 2 (Dance)
Appendix- Technical Rider Example 3 (Theater)
Appendix- Contract Example