Steve Adams

The Centre Brain (eBook, ePUB)

5 Prompts To Persuasive Power

• Format: ePub

Produktbeschreibung

"Vital reading for anyone who wants to create communications that cause people to act." Matt Barlow, CEO, CAP



When you face a red light, what can you say to turn it green?



On stage needing to hook the audience?



Convincing a friend over coffee?



Sweating it in a job interview?



The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.



The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't.



The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.

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Produktdetails

• Verlag: SPCK
• Seitenzahl: 172
• Erscheinungstermin: 20. Juli 2017
• Englisch
• ISBN-13: 9780281077915
• Artikelnr.: 48878016

Autorenporträt

Steve Adams works with charities, organisations and churches, on brand, story and communication, helping them use the five prompts of CentreBrain to trigger action. He's a popular conference speaker, has worked in TV, Radio and Magazines, and as Tearfund's Head of Global Brand and Communication.