Roger Darnell

The Communications Consultant's Master Plan (eBook, ePUB)

Leveraging Public Relations Expertise for Client and Personal Success

• Format: ePub

Produktbeschreibung

This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.

Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including:

. The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional

. Advanced PR practices including investor relations and strategic planning

. Agency expansion, addressing growth and exit strategies

Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant's Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 210
• Erscheinungstermin: 20. Dezember 2021
• Englisch
• ISBN-13: 9781000485691
• Artikelnr.: 62898877

Autorenporträt

Roger Darnell is an author, communications consultant, publisher, and speaker. Already central to billions of positive media impressions worldwide, his ambitious collaborations with entrepreneurs and media luminaries continue soaring to new heights.

Inhaltsangabe

Introduction
My Story
Part I: PR Client Services
Chapter 1: Winning and Managing PR Accounts
Chapter 2: Client Positioning and Communications Strategy
Chapter 3: Investors and Investor Relations
Chapter 4: Advanced PR Account Management
Chapter 5: Advanced Communications and Marketing Strategies and Tactics
Part II: Agency Business
Chapter 6: Agency Management
Chapter 7: Professional Development
Chapter 8: Scaling and Exit Strategies and Tactics
Part III: PR Master Toolset
Chapter 9: The Right Marketing Plan
Chapter 10: Action Plans
Chapter 11: The Art and Craft of Presentation
Appendices
Sample Cover and Campaign Planning Letter
Sample Proposal
Sample Letter Agreement
Sample Monthly Activity Report
Index