That compass is now broken.
The world we operate in today is fundamentally different. The era of "hyper-globalization" is over, replaced by a new reality defined by fragmentation, competition, and uncertainty. The geopolitical landscape is no longer a distant concern to be handled by a specialized foreign relations team; it is an active, dynamic force that is already shaping your revenue streams, your supply chain, your capital allocation, and your talent strategy. The crisis is not coming; it has arrived.
The question is no longer if a geopolitical event will impact your business, but when, how, and with what velocity. The purpose of this book is to provide you with a new compassa practical, actionable framework for not only navigating this new reality but for leveraging it to build a more resilient and future-proof enterprise.
We have entered an age where state-sponsored competition, economic nationalism, and the weaponization of trade and technology are no longer theoretical threats. They are the daily operating conditions. This is a new normal that demands a new mindsetone that sees geopolitical risk not as an external variable but as an embedded component of core business strategy.
This shift is more than just a trend; it is a profound structural change that has been gathering momentum for years. For evidence, look at the dramatic U-turn on globalization. In the decade leading up to 2010, the world saw a steady liberalization of trade policies. But a seismic shift occurred around that time.
The number of non-tariff barriers, from export controls to local content requirements, has multiplied, turning what was once a smooth global marketplace into a minefield of regulations.
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