David Ferrers

The Creativity Advantage (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book is your guide to developing that ultimate advantage. It's for thinkers, leaders, makers, learners, for anyone who senses there's more in them than the world sees right now. Creativity isn't reserved for the chosen few. It's a skill you can build, a mindset you can adopt, and a way of being you can live by. As you dive into these pages, you'll gain: - A deeper understanding of how your mind works, and how to make it work for you - Tools to unlock original thinking, even when you feel blocked or uninspired - Proven techniques for developing creative habits, solving problems, and making bold decisions - Real-world case studies of individuals and teams who've applied these methods to achieve breakthroughs - Experiments and exercises to help you apply each concept immediately - A roadmap for turning creative sparks into meaningful action There are many books about creativity. What makes this one different? First, it's practical without being mechanical. You won't find gimmicks or vague motivational fluff here. Instead, you'll discover thoughtful, well-tested approaches that you can adapt to your own style and purpose. Second, it's based in both science and story. You'll learn about how the brain works, from the prefrontal cortex to the basal ganglia, and how that relates to your daily choices and creative power. But you'll also see these insights brought to life through compelling examples: from Einstein's thought experiments to Dyson's relentless iteration, from IDEO's team synergy to Tesla's intuitive leaps. Third, it's designed not just to develop your creativity, but to change your relationship with it. Creativity isn't something you "do" once a week. It's something you should live. It's a way of seeing, a way of solving, a way of being in the modern world. This book will help you build that into your mindset, your work, and your life. Think of creativity not as a destination, but as a journey, a path of discovery.

Sometimes, you'll set out with a clear goal in mind. Other times, you'll wander. You'll follow your curiosity down a side street, not knowing where it leads. Both are valid. Both matter. Often, your best ideas emerge not from planning, but from play or idle dreaming. From giving yourself permission to explore without judgment or pressure. This mindset shift, from, *"I must have a great idea",* to *"Let's see where this goes,"*is one of the most liberating moves you can make. Creativity, at its heart, is about possibility. About seeing not just what is, but what could be. It asks you to step out of certainty and into potential. That can feel vulnerable at first. But it's also where the magic often happens, because potential is where transformation begins. You'll learn how to navigate that territory throughout this book. You'll practice moving from linear thinking to lateral thinking. You'll try techniques that stretch your imagination and disrupt your assumptions. You'll find ways to generate options where others hit walls.

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Produktdetails

• Verlag: Curious Rebel
• Erscheinungstermin: 23. Mai 2025
• Englisch
• ISBN-13: 9798231147205
• Artikelnr.: 74284469

Autorenporträt

Hello, my name is David Ferrers. During the twenty five or more years that I have been a self-realisation coach (someone who assists people to become what they can become) I have helped thousands of people. They have come from many different walks of life. My task has been to enable them to discover their own sense of purpose and meaning so that they can release all the happiness, courage, confidence and power that has lain dormant within their beings. Now it's your turn to unlock your potential for enjoying your life to the full.

The purpose of my writing is simple. It is to enable you to feel happy, liberated, courageous, confident and powerful, AND to feel good about yourself whilst you grow into the person you always wanted to be. The secret to making any transformation is to discover your personal answers to some basic questions. The issue for most people is that they don't know what questions to ask. I didn't either when I started on my personal quest for my unique way to express who I am. The questions have emerged over many years as I have worked with clients to help them discover the powers that have lain dormant within them throughout their lives.

There is a better way to look for the answers. When you discover those answers they act like a transformer; it's as if someone has just switched on the lights in the darkened room of your mind; your whole being is suddenly flooded with confidence, power, courage and happiness. Once you breech the dam that is holding you back all these good feelings just burst out from within you.

Can you imagine how good your life will be when you overcome your fears with courage, when you face intimidating people and situations with confidence, when you find within yourself the power to overcome any challenge, when you feel liberated, when you pass your days in a haze of happiness?

You were born to be happy, courageous, confident and powerful - so, what happened? Did you somehow manage to lose these important feelings somewhere along the road of life? No, it's not your fault. The feelings got submerged beneath a welter of instructions given to you during the early years of your life by people upon whom you depended and whom you trusted - your parents and teachers. They did not mean you any harm; they were doing what they thought was best for you. The way to understand what happened is like this: you are by nature curious, you like to explore, but when you explored as a smal...