Anders Gronstedt

The Customer Century (eBook, ePUB)

Lessons from World Class Companies in Integrated Communications

• Format: ePub

Produktbeschreibung

Based on in-depth interviews with senior managers from companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the upcoming 'customer century'.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 254
• Erscheinungstermin: 12. November 2012
• Englisch
• ISBN-13: 9781135268718
• Artikelnr.: 38261130

Autorenporträt

Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado.