By Douglas Cox
What if the greatest talent in your organization isn't missing-but buried?
In The Diamonds Are Already There, leadership consultant Douglas Cox challenges one of the most common assumptions leaders make: that growth requires finding better people. Instead, he argues that real breakthroughs happen when leaders learn how to cultivate the ground they already have.
Drawing from real-world leadership experience and a powerful metaphor inspired by a diamond field in Arkansas, this book explores why capable people stall, why holding patterns cause top performers to disengage, and what leaders must change when promotion isn't immediately available.
Inside, you'll discover:
•Why culture-not capability-is often the real constraint
•How leaders unintentionally bury talent through inaction
•Practical ways to develop and retain people without empty promises
•What must change once potential begins to surface
•How to steward talent well so people grow without burning out
This is not a motivational manifesto. It's a grounded, thoughtful guide for leaders, managers, pastors, and business owners who want to build healthier cultures and unlock the potential already within their teams.
The diamonds are already there.
The question is whether the environment will allow them to be found.
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