Marc K. Peter

The Digital Transformation Canvas (eBook, ePUB)

• Format: ePub

Produktbeschreibung

A practical step-by-step guide to building your digital transformation master plan

The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.

Key features include:

• multiple checklists and templates you can use in your organisation
• short case studies in each chapter to help you further engage with the subject and understand the objectives
• over 80 illustrations to support your understanding of how to apply content into practice

The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 272
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 25. April 2024
• Englisch
• ISBN-13: 9781292734293
• Artikelnr.: 70529438

Autorenporträt

Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK.

Further information about the author: https://marcpeter.com/

Inhaltsangabe

1. Why you need this book
2. Why you need a digital transformation plan
3. What to consider for your digital transformation strategy
4. The seven action fields of digital transformation
o a. Field 1: Customer centricity
o b.Field 2: New technologies
o c. Field 3: Data and the cloud
o d. Field 4: New strategies and business models
o e. Field 5: Process management
o f. Field 6: Digital leadership and culture
o g. Field 7: Digital marketing
5. Digital transformation step by step
6. How to avoid blockers and succeed
7. Appendix: Download links digital transformation toolkit