Andrew Ackerman

The Entrepreneur's Odyssey (eBook, PDF)

A Novel Approach to Startup Success

• Format: PDF

Produktbeschreibung

The Entrepreneur's Odyssey is an authentic window into what it really takes to turn an idea into a viable startup. It is both an essential how-to guide for would-be startup founders as well as an entertaining novel for the startup curious.

This textbook-as-novel has fictional first-time entrepreneur Marcus Williams recount his journey from would-be founder with a half-formed idea to a funded startup. His mentor, Jason Murath, a seasoned angel investor, guides Marcus step by step through customer discovery, validating and refining the product, market sizing, and more, all the way through closing his first round of financing.

There has never been a more fun - and effective! - way to learn how to build a startup.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 238
• Erscheinungstermin: 15. Mai 2025
• Englisch
• ISBN-13: 9781040353257
• Artikelnr.: 73747575

Autorenporträt

Andrew Ackerman is a serial entrepreneur, startup mentor and early-stage investor. He has invested in over 70 startups and mentored hundreds more over the past 15 years. Previously, Andrew founded two companies and has a keen appreciation for how hard it is to build a successful startup, even under the best of circumstances. In addition to investing, Andrew consults for startups, venture and corporate venture funds, accelerators and venture studios.

Inhaltsangabe

PART I: LAYING THE FOUNDATIONS FOR A GREAT STARTUP
CHAPTER 1 - OPEN MIC NIGHT
STARTUP STYLE
CHAPTER 2 - IN THE END
THERE CANNOT BE ONLY ONE
CHAPTER 3 - A GOOD ELEVATOR PITCH PUSHES ALL THE RIGHT BUTTONS
CHAPTER 4 - TELL ME WHERE IT HURTS
CHAPTER 5 - LET'S GET PERSONAL
CHAPTER 6 - THE PERFECT PERSONA
CHAPTER 7 - THINK SMALL. THINK MINIMUM VIABLE PRODUCT
CHAPTER 8 - NEW PRODUCT FLOW
CHAPTER 9 - EATING UP CUSTOMER FEEDBACK
CHAPTER 10 - FULLY FED
CHAPTER 11 - DE-RISKING THE MODEL
PART II: PREPPING YOUR PITCH DECK
CHAPTER 12 - ORDERING THE NARRATIVE
CHAPTER 13 - JUDGING A DECK BY ITS COVER
CHAPTER 14 - HOLD THE SIZZLE
CHAPTER 15 - SOLVING THE PROBLEM
CHAPTER 16 - CO-FOUNDER WANTED
CHAPTER 17 - THERE'S NO COMPETITION
CHAPTER 18 - CO-FOUNDER... NOT
CHAPTER 19 - THE PRICE IS RIGHT (A.K.A. THE REVENUE MODEL)
CHAPTER 20 - GO-TO-MARKET OR GO HOME
CHAPTER 21 - CO-FOUNDER WANTED (REDUX)
CHAPTER 22 - (MARKET) SIZE MATTERS
CHAPTER 23 - THE ATTRACTION OF TRACTION
CHAPTER 24 - AVOIDING A FOUNDER EQUITY #FAIL
CHAPTER 25 - THE REGULATORY STORY
CHAPTER 26 - GETTING UP TO SPEED ON ACCELERATORS
CHAPTER 27 - 20/20 VISION
CHAPTER 28 - GETTING (MILE)STONED
CHAPTER 29 - THE ART OF THE ASK
CHAPTER 30 - TEAM (WHY
NOT WHO)
CHAPTER 31 - SHOW ME THE MONEY FINANCIALS
PART III: FINDING AND MEETING INVESTORS
CHAPTER 32 - PROSPECTING FOR INVESTORS
CHAPTER 33 - "I'D LIKE YOU TO MEET..." (WARM INTRO REQUESTS)
CHAPTER 34 - MASTERING THE INVESTOR MEETING
CHAPTER 35 - PORTCO JUJITSU
CHAPTER 36 - DRY FUNDS
CHAPTER 37 - PAY TO PLAY DOESN'T PAY
CHAPTER 38 - THE PERILS OF CORPORATE PARTNERSHIPS
CHAPTER 39 - MONTHLY UPDATE EMAILS FOR FUN AND FOMO
PART IV: SEALING THE DEAL
CHAPTER 40 - NOTES
SAFES
PRICED ROUNDS
CHAPTER 41 - TERMS OF ENDEARMENT
CHAPTER 42 - BEYOND VALUATION
CHAPTER 43 - SEALING THE DEAL
CHAPTER 44 - MONEY IN THE BANK