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This textbook, "Strategic Business Analysis," is designed for college students to master the essential principles and practices of strategic business analysis. It guides readers through understanding an organization's internal strengths and weaknesses as well as its external opportunities and threats.
The book covers everything from strategy formulation (crafting vision, mission, goals, and objectives) to strategic implementation (aligning structure, culture, leadership, and resources), and evaluation (monitoring performance and making adjustments). It also delves into contemporary issues like digital transformation, globalization, innovation, ethics, and sustainability, providing a comprehensive and practical guide for navigating today's complex business landscape.
The book covers everything from strategy formulation (crafting vision, mission, goals, and objectives) to strategic implementation (aligning structure, culture, leadership, and resources), and evaluation (monitoring performance and making adjustments). It also delves into contemporary issues like digital transformation, globalization, innovation, ethics, and sustainability, providing a comprehensive and practical guide for navigating today's complex business landscape.
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