Gad Saad

The Evolutionary Bases of Consumption (eBook, PDF)

• Format: PDF

Produktbeschreibung

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 360
• Erscheinungstermin: 5. Februar 2007
• Englisch
• ISBN-13: 9781135608255
• Artikelnr.: 38255668

Autorenporträt

Gad Saad

Inhaltsangabe

Contents: Preface. Introduction. What Is Evolutionary Psychology? Consumer Research
Domain
General & Proximate
Level Theorizing. Consumption & Darwinian Modules. Advertising Content and Media Effects
Mirrors of Human Nature. Darwinian Roots of Cultural Products. Darwinian Roots of "Darkside" Consumption. Benefits of Darwinizing Consumer Research. Concluding Remarks.