Smells and scents are the colour that enrich our experience of life. Ask anyone to reflect on their sense of smell, and they immediately start talking. First there are discussions about food and wine, but pretty quickly they move on to personal topics: about the smells that evoke memories of childhood, dead relatives, pregnancy, love and sex. When people talk about their sense of smell, they also tell us something about themselves, their feelings, thoughts and relationships. Thus, the sense of smell not only reflects the chemical world outside us, but also bears witness to our inner world, our feelings and thoughts.
The Forgotten Sense explores the unknown mind and how it shapes people: Why can smells evoke such strong memories? How much can body odors control who you fall in love with? How sensitive is the human sense of smell? In many ways these questions are on the very forefront of our understanding, but Dr Jonas Olofsson has spent years studying the least understood of our senses. And he has discovered that it is actually possible to improve and refine one's sense of smell, to develop it into a more useful tool to bring a powerful immediacy to your life.
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- Wall Street Journal
"[Olofsson's] works reveals how this ancient and unassuming ability holds profound untapped potential to enrich our lives." - Scientific American
"Humans are highly visual, suggesting that, compared to other mammals, our olfactory system has atrophied. Instead, what has atrophied is our appreciation of and knowledge about olfaction. Highly readable and scientifically impeccable, The Forgotten Sense takes on topics ranging from whether human pheromones exist to links between olfactory disgust and political views to what is revealed about someone's health by both how good they smell and how well they smell. I thoroughly enjoyed this book." - Robert M. Sapolsky, New York Times bestselling author of Determined
"I love this book. It reawakened my sense of smell more than any zesty body wash or freshly brewed cup of coffee. The Forgotten Sense brilliantly explores the science that underpins our sense of smell." - Mark Miodownik, New York Times bestselling author of Stuff Matters
"With intelligence and wit, a researcher raises our sensitivity to smell." - Kirkus Reviews
"[An] entrancing debut. . . . As enlightening as it is surprising, this stimulates." - Publishers Weekly
"Fascinating. . . The Forgotten Sense is an excellent, enthusiastic guide through 'the little-known depths of scent and how it shapes us.'" - BookPage
"I love this book. It reawakened my sense of smell more than any zesty body wash or freshly brewed cup of coffee. The Forgotten Sense brilliantly explores the science that underpins our sense of smell." - Mark Miodownik, New York Times bestselling author of Stuff Matters
"With intelligence and wit, a researcher raises our sensitivity to smell." - Kirkus Reviews
"The Forgotten Sense leaves us with the hope of newdiscoveries and new recoveries-so that we may once again revel in the glorious, fragrant world around us."
- Wall Street Journal
"[An] entrancing debut. . . . As enlightening as it is surprising, this stimulates." - Publishers Weekly
"Fascinating. . . The Forgotten Sense is an excellent, enthusiastic guide through 'the little-known depths of scent and how it shapes us.'" - BookPage
"[Olofsson's] works reveals how this ancient and unassuming ability holds profound untapped potential to enrich our lives." - Scientific American








