Cheryl Stephens

The Foundations and Processes of Clear Communication (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Cheryl Stephens' book explores the art and science of clear communication, offering both a practical guide and a thoughtful reflection on what it means to write for real people in a complex world. At its heart, the book champions plain language-not merely as a style, but as a way of thinking and a dynamic process making information accessible, democratic, and useful for every reader. The journey begins by examining the core concepts of plain language, distinguishing between legibility and readability, and delving into the brain science underpinning how we process written words. Stephens invites readers to consider what literacy means in today's society, where information is abundant but clarity is rare. She explores the science of reading and readability, introducing the concept of "writeability" as the writer's craft of making material that is not only easy to read but also memorable and engaging. A central theme is the importance of knowing your audience. The book guides writers through audience analysis, empathy-building, and the use of emotional intelligence to create content that resonates. The process of defining communication needs is outlined with practical tools-managing client expectations, crafting purpose statements, and setting up clear plans-all while keeping the reader's perspective at the forefront. Stephens weaves together theory and practice, discussing the recursive nature of writing and the value of revision and testing. She offers step-by-step guidance for preparing, drafting, and revising content, with a focus on simplification, logical organization, and the use of plain language techniques. The book also highlights the importance of structure and layout, using headings, lists, and varied sentence lengths to enhance readability and keep readers engaged. Throughout, the author reflects on the role of self-awareness and the need to uncover implicit biases that might cloud communication. The book is rich with insights from neuroscience and cognitive psychology, making it a resource for anyone committed to writing that is clear, purposeful, and effective.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Lulu.com
• Erscheinungstermin: 30. Juni 2025
• Englisch
• ISBN-13: 9781300085706
• Artikelnr.: 75657174

Autorenporträt

Cheryl Stephens is a leader in the field of plain language communications. She has these websites, Plain Language Wizardry and http://www.cherylstephens.com/ Cheryl Stephens is the author of Plain Language Legal Writing, and 3 other books. The most recent is Plain Language In Plain English, a guide to principles and techniques to shift to plain language. She publishes these at Plain Language Wizardry. She also operates the website plainlanguage.com and writes Building Rapport, the plain language blog. She lives in the Pacific Northwest, but provides training and workshops to clients all over North America. After six years of practicing law, Cheryl Stephens found her calling as an educator, trainer, and consultant in legal communications and marketing. For more than twenty years, she has been writing, speaking, and teaching about plain language, helping clients to become more successful communicators using plain language principles. Cheryl is the author of several articles and books, including of Plain Language Legal Writing, and Plain Language In Plain English. She received her BA degree in 1970 from the University of the Pacific, in California, and her LLB (law) degree in 1977 from the University of British Columbia. She has had extensive training in writing, coaching and public speaking. She provides training and editing services. Cheryl's work appears on governmental websites and in classrooms and businesses and professional offices. She was an advocate for plain language and improved communication in the Canadian Bar Association for many years. Her memberships have included the Canadian Association of Teachers of Technical Writing, the Association for Business Communications, and SCRIBES, the Association of Legal Writers. She supports the Center for Plain Language, Plain Language Association International, which she founded in 1993, and CLARITY International. linkedin.com/in/plainlanguage cherylstephens.com