Alison Kay offers new insight into the motivations of the Victorian women who opted to pursue enterprises of their own. By engaging in empirical comparisons with men's business, it also reveals similarities and differences with the small to medium sized ventures of male business proprietors. The link between home and enterprise is then further excavated by detailed record linkage, revealing the households and domestic circumstances and responsibilities of female proprietors. Using both discourse and data to connect enterprise, proprietor and household, The Foundations of Female Entrepreneurship provides a multi-dimensional picture of the Victorian female proprietor and moves beyond the stereotypes. It argues that active business did not exclude women, although careful representation was vital and this has obscured the similarities of their businesses with those of many male business proprietors.
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'Strikingly, Kay concludes that the story of women in business is neither a story of a lost golden age, nor one of emancipation, but a story of continuity across history ... This book provides the best data yet on businesswomen in London.' - Joyce Burnette, Eh.Net
'As Kay's careful study of the London case demonstrates, the constraints on women's public activity in the nineteenth century were not insurmountable. Drawing evidence from a range of sources, Kay uncovers the complexity of women's entrepreneurial activities ... Perhaps it is time to reopen the debate on what constitutes entrepreneurship; and whether a gender-neutral approach is possible and desirable.' - Katrina Honeyman, Business History
'Kay reclaims not only the title of entrepreneur, but also the economic importance of those 'survivalist entrepreneurs' in the process of industrialisation.' - Amy Erickson, Reviews in History