The author explores the opportunities for increased job creation in Africa. Work provides income, and decent and meaningful jobs contribute to prospects and social stability. The evolution of the labour market is essential for the continent's future. Fortunately, Africa has some major strengths. The continent has the youngest population in the world and represents a wealth of creativity and innovation. Moreover, Africans excel in 'market-creating innovation': the ability to see market opportunities and innovations that others do not. Africans create their own jobs through micro and small enterprises. A young well-trained middle class, familiar with digital technologies, is emerging. Africa's abundant natural resources also attract global regional powers aspiring to secure access to critical raw materials, something the continent can use to its own advantage.
Special attention goes to the European Union's Africa policy: the book takes a critical look at the European Union's intentions and approach and formulates recommendations to the European Commission. The author combines economic analysis with stories from twenty-five years of experience with impact investments in Africa. He challenges the typical pessimistic stereotypes about the continent and provides an optimistic vision of Africa's future.
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