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It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.
It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.
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Autorenporträt
OTTO LERBINGER is Professor Emeritus at Boston University, USA
Inhaltsangabe
PART I: MULTINATIONALS IN THE GLOBAL ARENA 1. Globalization Presents New Players and Issues 2. Building Sound Relationships with Global Players PART II: CONTEMPORARY ISSUES 3. Growing Resistance to Globalization 4. Economic Development: Reducing World Poverty 5. Replenishing and Upgrading Human Resources 6. Religious Conflict: Tensions with Islam 7. Nation Brand: Cases of U.S. and China 8. Corporate Responsibility for Human Rights 9. Sustainability: The Physical World Under Pressure 10. Climate Change 11. Technology and Protection of Intellectual Property Rights PART III: COMMUNICATION AND PUBLIC AFFAIRS STRATEGIES 12. Communicating with Diplomacy 13. Global Marketing Communication 14. Government Affairs, Lobbying and Negotiations PART IV: CORPORATE GOVERNANCE: DIRECTION AND GUIDING VALUES 15. Achieving Global Corporate Citizenship 16. Integrating Public Interest Values in Corporate Governance Conclusion.
PART I: MULTINATIONALS IN THE GLOBAL ARENA 1. Globalization Presents New Players and Issues 2. Building Sound Relationships with Global Players PART II: CONTEMPORARY ISSUES 3. Growing Resistance to Globalization 4. Economic Development: Reducing World Poverty 5. Replenishing and Upgrading Human Resources 6. Religious Conflict: Tensions with Islam 7. Nation Brand: Cases of U.S. and China 8. Corporate Responsibility for Human Rights 9. Sustainability: The Physical World Under Pressure 10. Climate Change 11. Technology and Protection of Intellectual Property Rights PART III: COMMUNICATION AND PUBLIC AFFAIRS STRATEGIES 12. Communicating with Diplomacy 13. Global Marketing Communication 14. Government Affairs, Lobbying and Negotiations PART IV: CORPORATE GOVERNANCE: DIRECTION AND GUIDING VALUES 15. Achieving Global Corporate Citizenship 16. Integrating Public Interest Values in Corporate Governance Conclusion.
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