The IBM Way (eBook, ePUB) - Rodgers, Buck; Shook, Robert L.
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  • Format: ePub

An "inside look at a major player in the saga of American enterprise" and its legendarily successful corporate culture ( Publishers Weekly). IBM is one of the greatest sales and marketing organizations ever assembled. Established over a century ago, it now employs more than a quarter million people and generates $60 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization. How does IBM do it? That's what even the most successful companies want to know. In this book, Buck Rodgers, a retired executive who personified "the IBM way," describes…mehr

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Produktbeschreibung
An "inside look at a major player in the saga of American enterprise" and its legendarily successful corporate culture ( Publishers Weekly). IBM is one of the greatest sales and marketing organizations ever assembled. Established over a century ago, it now employs more than a quarter million people and generates $60 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization. How does IBM do it? That's what even the most successful companies want to know. In this book, Buck Rodgers, a retired executive who personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.

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Autorenporträt
For ten years, Buck Rodgers was vice-president of marketing, with responsibility for IBM's worldwide marketing activities. He took an early retirement in 1984. He is renowned within company circles as a motivator, articulator of ideas, and practitioner of excellence and is a well-known and much-sought-after public speaker. He still serves IBM as a consultant.