Lachrystal D. Ricke

The Impact of YouTube on U.S. Politics (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 238
• Erscheinungstermin: 14. August 2014
• Englisch
• ISBN-13: 9780739183502
• Artikelnr.: 41748886

Autorenporträt

LaChrystal D. Ricke is assistant professor of mass communication at Sam Houston State University.

Inhaltsangabe

Chapter 1: The Participatory Web and YouTube Part I: YouTube and Political
Campaign Communication Chapter 2: Political Message Development and Image
Control Chapter 3: Political Advertising and Fundraising via YouTube
Chapter 4: YouTube and Political Debates Part II: YouTube and In-Office
Communication Chapter 5: Elected Officials and YouTube Chapter 6: The White
House Channel: A Case Study in YouTube Communication Part III: YouTube and
Democratic Engagement Chapter 7: YouTube and Deliberative Democracy Chapter
8: YouTube and Democratic Engagement Chapter 9: YouTube and Politics: The
Future