Maxim Sytch

The Influence Economy (eBook, PDF)

Decoding Supplier-Induced Demand

• Format: PDF

Produktbeschreibung

In The Influence Economy, Maxim Sytch explores the external influences that nudge buyers toward questionable decisions and consumption, revealing how professional services--consulting, marketing, banking, and legal firms--create demand for unnecessary and potentially harmful products and services. Sytch finds that such supplier-induced demand can take many forms, from superfluous reorganizations and frivolous lawsuits to ill-conceived acquisitions, which lead to wasted resources, demotivated workforces, and operational setbacks. Based on empirical analyses and interviews, Sytch identifies the conditions under which supplier-induced demand is likely to occur and offers insights into mitigating its effects in today's economy.

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Produktdetails

• Verlag: OUP eBook
• Seitenzahl: 320
• Erscheinungstermin: 10. Januar 2025
• Englisch
• ISBN-13: 9780197665169
• Artikelnr.: 72680432

Autorenporträt

Maxim Sytch is the Jack D. Sparks Whirlpool Corporation Research Professor of Business Administration and a Professor in the Department of Management and Organizations at the Stephen M. Ross School of Business, University of Michigan. His research explores how networks of relationships among individuals and organizations emerge and shape behaviors and outcomes.

Inhaltsangabe

Preface
What is this Book About?
Meet Supplier,Induced Demand
Uncertainty
The Power of Professional Service Firms
The Imperfect Agents
The Arrival of the Commerical Institutional Logic
The Change in Professionals' Identity
The Emergence of Supplier,Induced Demand
Meet Supplier,Induced Demand
Why Don't the Buyers Learn?
Looking Forward
References
Index